Optimize the current cancellation flow by making the process friendlier for the user, while practice client retention - which is very common in subscription service. The need for creating a "barrier" throught the cancellation process.
Create a cancellation experience that is less exhausting to users, and it can also positively transform their opinion on the brand and product.
My approach is to make users realize how much they have used Zety subscription features against an average user when they try to cancel their subscription.
UX Research, Web Design
2 weeks
Sketch
Offer patients modern ways to pay their bills. Digital payment options help providers capture more revenue, and auto posting and reconciliation reduces time to cash and streamlines staff workflows.
Base on the requirements of this project, we are not making changes on the blue highligh sections(CX info & CTA). In order to improve user retention, we are optimizing the rest of the page. Here are some UX problems I found from the existing page.
